Posted by Stuart Doyle, ABC on April 10, 2006 at 12:10 PM
Passion for customers. Integrity, innovation, commitment. Accountability to shareholders, partners, and employees for commitments, results and quality.
Statements like those are typical of the values U.S. businesses cite in their eclectic mix of mass communication vehicles, from annual reports to Internet sites to new employee orientation video presentations. The values companies espouse tend to have common themes such as integrity, adherence to honest practices, and respectful treatment of employees and external target publics.
Continue reading "Trust the Cost When Company Values, Ethics Sacrificed" »
Posted by Ann Marie Varga on April 10, 2006 at 09:38 AM
The impact of the Millennial generation (born after 1982) is widespread—from public relations to marketing to advertising. In higher education, we are adjusting to how we reach these students (on the Web, not through the mail), how we teach them (let’s add some online “chat” and work in teams) and even how we deal with their “hovering” parents (dubbed the “helicopter parents”). College administrators wonder if, in addition to a Dean of the Faculty and a Dean of Students, perhaps we now need a Dean of Parents?
Continue reading "Millennials Foreword" »
Posted by Roger Casey, Ph.D. on April 10, 2006 at 09:37 AM
Remember learning to ride a bicycle? For me (growing up in the ’60s), it was a red, pawn-shop special with pedal brakes. Dad ran behind with one hand on the plastic banana seat, letting go without my knowledge at some point. Of course, I fell and skinned my knee. “Get back on,” he encouraged. Contrast that scene with the education of a Millennial. First, there is the bike itself: a European or Japanese import that costs a little less than my ’72 Malibu did back in high school. Next, Mom and Dad have probably read Teaching Your Child to Bicycle Safely or watched the DVD. Perhaps they’ve sent Junior to bike safety school or hired a training consultant. On the appointed morning of initiation, Mom, Dad, and little Millennial set off for the park, bike nestled on the roof rack of the SUV. The entire event is being recorded by video camera. Before mounting the bike, little Millie is encased in a suit of plastic armor: helmet, kneepads, shoulder pads, chinstrap, gloves. Yet, like all of us, she falls. She cries because her arm hurts, so she gets a visit to the hospital for an MRI because no one wants to ruin her chances of being a violinist (lessons at 6) or a softball pitcher (practice at 3).
Continue reading "Millennials: The New College Generation" »
Posted by Roger Pynn, APR on April 10, 2006 at 07:19 AM
It seems more than a little humorous for me to write about any law of physics since I never took a course in it, but Newton’s 3rd Law of Physics is an important lesson for public relations practitioners. The law states simply: “For every action, there is an equal and opposite reaction.”
Made a law of public relations, it would read: “For every action an organization takes, there will be an equal and opposite reaction.”
Continue reading "Physics and Public Relations... The Art of Consequential Thinking" »
Posted by Bob O'Malley, APR on April 9, 2006 at 04:12 PM
Thank you for participating in FPRA Blog Week. We have a great line-up of articles planned for this week from some of Florida's finest. We hope you find the articles enjoyable to read and beneficial to your professional development.
The articles will be posted according to the Event Program, with the first posted by 8:00 a.m. EST and the subsequent articles posted every two hours thereafter for each respective day.
We also hope you will add to the discussion by sharing your insights and expertise. Each article allows for comments. Feel free to ask questions, share your opinion or add additional information related to the topic. Simply click on the words, "Share Your Comments" at the bottom of each entry.
This is not much different from attending a conference. The more dialogue, the better. But we ask that you keep your comments and questions as professional and courteous as you would if you were here in person.
Finally, if you need assistance, you can:
1. Click on the Contact link at the top of every page.
2. E-mail Josh or Bob.
3. Read Blogging Basics.
