Posted by Josh Hallett on April 14, 2006 at 02:37 PM
This is FPRA Blog Week, so we should probably have one article about blogs, right? As we said earlier, our focus for this event was always going to be traditional public relations topics to provide more benefit to our members. Perhaps it is fitting then that the last article posted would be about a new—and to some, a non-traditional—tool. However, some may argue that blogs are no longer non-traditional—they are the future and need to be integrated with your current practice of public relations. Perhaps we could say that blogs are the true birth of public relations?
Continue reading "Blogs: The Birth of "Public" Relations" »
Posted by Bob O'Malley, APR on April 14, 2006 at 11:34 AM
George Washington compared government to fire, saying “it is a dangerous servant and a fearful master.” While I think this analogy is a bit harsh, it is somewhat valid. Government touches everything. This is especially true for business. Whether you are a real-estate developer, a utility provider, a non-profit organization, a restaurant chain, an engineering firm or Wal-Mart, government can have a significant impact, both positive and negative, on your success. At all levels of government (federal, state, local and quasi), laws and regulations, and their interpretation and application, can impede or promote your mission. Successful companies recognize the importance of Public Affairs.
Public Affairs is the business function of proactively (and at times reactively) managing relationships with government organizations to maximize the opportunities and minimize the threats government can pose. How effective you are in managing these relationships will determine whether the outcome is positive or negative.
Continue reading "The 10 Rules of Public Affairs" »
Posted by Chris Gent on April 14, 2006 at 09:39 AM
The importance and function of an organization's annual report should not be underestimated. The document can build a positive and strong perception of your organization. It can also serve both marketing and information functions, with real impact on organizational performance ratings.
Annual reports typically communicate with a variety of audiences, including customers, employees, donors, stakeholders, government regulators and investors (if applicable). The quantity and quality of the publication can contribute to future investment in your organization, as well as customer satisfaction and employee well being.
Continue reading "Investor PR: The Keys to Effective Annual Report Development" »
Posted by Wendy Kurtz, APR, CPRC on April 14, 2006 at 07:37 AM
I am frequently asked how to take a beer budget and produce a champagne event. Sometimes it’s not that easy, but with a little creativity and resourcefulness, you can add pizzazz to your next event with even with the tightest budget. Following are just a few easy ways to enhance your event without spending a dime.
Continue reading "Add Pizzazz to Your Next Event…for FREE!" »
