FPRA - Florida Public Relations Association Blog

A typographical error, typo, or fat-finger is a mistake made during the typing process. The term includes errors due to mechanical failure or slips of the hand or finger, but excludes errors of ignorance. Most typos involve simple duplication, omission, transposition, or substitution of a small number of characters. -- Wikipedia

Typos. They impact all of us in public relations. Despite several proofreading passes, we manage to discover the glaring errors only after the brochure, annual report or letterhead has already been printed and delivered to our office.

Sometimes the error is even larger.

Take, for example, the 8' x 24' backdrop on this year's annual conference stage. A few of the conference participants in the audience noticed a typo on Monday. As you can see in the top photo, the theme is listed as "PR: The Convergence of Arts and Science." The 's' in art is not supposed to be there.

After a quick mention to the production folks, the typo was corrected today as is evident in the second photo.

So, what's the biggest typo you've experienced in your career?