BlogOrlando 07 Next Week
Just a quick reminder that the Orlando Area Chapter of FPRA is helping sponsor BlogOrlando next week. This FREE un-conference is being hosted by Rollins College in Winter Park. The PR/Marketing track features an all-start line-up of social media experts from around the country. Registration closes next Monday night
Opening Keynote
The State of Social Media in the World
Leader - Shel Israel, CA - Global Neighbourhoods
Keynoter Shel Israel recently conducted a 10 week Global Survey of the state of social media on behalf of enterprise software giant SAP. He interviewed more than 50 people in 20 countries on four continents. His primary finding: social media is evolving at different rates in different corners of the globe, but it is changing all cultures and businesses. It is beginning even to change some governments.
Israel will report on his finding, some of which are quite surprising most of which indicate that social media is rapidly changing the entire world and in a great many ways, it is for the better.
PR/Marketing Track
Blogger Relations and Ambassador Programs
Leader - Tom Biro, NJ - Open the Dialogue
Working at MWW, Tom spearheaded the Nikon D80 Blogger outreach program. Tom will talk about working with bloggers and building ambassador programs.
Using Blogs for Product Development
Leader - Dave Coustan, Atlanta, GA - Earthlink
Dave Coustan, corporate blogger for EarthLink will talk about how organizations are using blogs as communication tools to develop better products by (gasp) actually asking people what they want.
Crisis Communication
Leader - Laurie Mayers, MI - MS&L
How do you handle a crisis via blog, or created via blog? Laurie Mayers of MSL (think the GM Fastlane Blog) will talk about how GM handles ‘issues’ online, and the limitations of what a publicly traded company can say on a blog.
Customer Relationships with the Rabid Crowd
Leader - Jake McKee, Dallas, TX - Community Guy
As former director of global community development for LEGO, Jake knows a thing or two about working with passionate users. What can your organization do to develop deeper, longer term relationships with your audiences?
Tourism and Social Media
Leader - Annie Heckenberger, Philadelphia, PA - Greater Philadelphia Tourism Marketing Corporation
As the social media guru for the Greater Philadelphia Tourism Marketing Corporation Annie oversees a number of social media programs used to promote Philly. Annie will discuss how tourism groups are adapting to the new media landscape.
Business Blogging the Next Steps
Leader - David Parmet, Pound Ridge, NY - Marketing Begins at Home
David Parmet returns to BlogOrlando to lead a session on the business blogging. We’ll assume you know what a blog is….and start to talk about what some of the next steps are.
Participation is Marketing
Leader - Geoff Livingston, Alexandria, VA - Buzz Bin
In the end it’s all about getting involved. Geoff will touch on a number of topics presented during the day…the foundations are honest, open communication. Can you do it?
Media Track
Transitioning to Blogs for Reporting
Leader - Benet Wilson, Washington, DC - Aviation Week
Benet Wilson is one of the new breed or journalists who uses her official company blog – Towers and Tarmacs -- to break news stories, expand on published stories and offer her unique take on the airport industry. Working with McGraw Hill’s Aviation Week group publications, Benet will talk about how a traditional media outlet is making the shift to include social media as part of the reporting process.
Community Blogs and the Newspaper
Leader - Danny Sanchez, Orlando, FL - Orlando Sentinel Community Blogs
The Orlando Sentinel recently launched a series of community blogs that are written by citizens (not reporters). Danny Sanchez heads up this initiative and will talk about the partnership between traditional media and readers/contributors.
What’s Next for Newspapers Online
Leader - Nik Willets, Augusta, GA - Morris Digital
Nik Willets is director of research for Morris Digital, the online division of Morris Newspapers. Nik will talk about some of the new technology and tools that papers are using to interact with readers.
What We're Teaching in J-School
Leader - Mindy McAdams, Gainesville, FL - Teaching Journalism Online
As the Knight Chair for Journalism at the University of Florida, Mindy is in a unique position to educate the new breed of journalists in school today. Mindy will talk about some of the new trends that students are learning about.
Hyperlocal - Moving On
Leader - Tommy Duncan, Tampa, FL - Sticks of Fire
Last year Tommy Duncan of Sticks of Fire helped out with a session on hyperlocal. Tommy will be back again this year, and hopes to focus on using blogs to strengthen geographical communities.
Technical Track
Videoblogging
Leader -John Rife, Orlando, FL - Finding America
John knows a thing or two about videoblogging. He and his wife traveled across the U.S. and documented their entire journey via a video blog. John will talk about how to get started with video blogging and the latest developments in the Vlogosphere.
Podcasting
Leader - Ryan Price, Orlando, FL - Ryan Price Media
If you want to talk podcasting in Orlando there is one name, Ryan Price. Ryan runs a few podcasts of his own and assists organizations with their podcasting needs.
Blogging Basics
Leader - Chris Scott, Orlando, FL - I Am Zed
Just looking to get started with a blog? Local developer/geek/triathlete Chris Scott will cover some of the basics to blogging.
Design on a Dime
Leader - Jeremy Harrington, Des Moines, IA - Crawl Space Media
Former Florida resident Jeremy Harrington is coming back to Orlando to talk about design. As a leading web and blog designer Jeremy will address some tools/tips/tricks that non-designers can use to spruce up their sites.
WordPress
Leader - Mark Jaquith, Brandon, FL - MarkJaquith.com
Florida is very fortunate that one of the leading WordPress developers lives in the area. Mark Jaquith heads up WordPress development for B5 Media and also contributes frequently to the WordPress community. If you have WordPress questions, Mark has the answers.
Blogging Tools
Leader - Judson Collier, Jacksonville, FL - Macteens
Local teen-blogger-geek Judson Collier will review some of the blogging tools that are available to help you post quicker, incorporate multimedia, and other work-flow related tips. The goal is to make you a better/faster blogger.
Search Engine Optimization (SEO)
Leader - Mark Jaquith, Brandon, FL - MarkJaquith.com
Yes some SEO or Search Engine Optimization is evil and un-ethical, but Mark will be talking about some of the good stuff you can easily do to help with your search rankings.
Life/Local Track
Politics and Blogs
Leader - Jim Johnson, Tampa, FL - State of Sunshine
Is there an election going on? 2008 is yet another election year where blogs are a major focus of the candidates. Local political blogger Jim Johnson will talk about how the campaigns are using blogs and how bloggers themselves are covering the campaigns.
Separating Your Work Life From Personal Life
Leader - Alicia Dorset, MI - MS&L
A repeat of Alicia’s session at BlogPhiladelphia, she’ll discuss how people are learning to blend their work/personal digital lives.
Building Connections and Networking Online
Leader - Connie Reece, Austin, TX - Every Dot Connects
Twitter, Facebook, LinkedIn…..and all these other online tools allow you to build relationships for work and play, but when does information overload set in? Connie Reece will talk about how to effectively manage it all.
The Orlando Scene
Leader - Alex Rudloff, Orlando, FL - eMurse
There’s a lot going on in Orlando, from BarCamps to Un-cons to co-working. UCF grad and Orlando local Alex Rudloff will talk about building up the local development community in Orlando.
Wrap-Up
Closing Session
Leader - Chris Heuer, San Francisco, CA - Social Media Club
Chris capped things off last year and he'll be back again this year to weave together all the threads.
