Turmoil on the Tarmac: Crisis Communications Lessons from Inside JetBlue
Posted by Chris Gent on September 17, 2007 at 11:15 AM
Over a thousand canceled flights. Hundreds of stranded passengers. Millions of dollars in lost revenue. What would you do if you were an airline in this situation?
Find out at this year’s FPRA Professional Development Workshop on Thursday, October 25 at the Rosen Plaza Hotel in Orlando.
Jenny Dervin, director of corporate communications at JetBlue Airways, will share how her company dealt with the winter storms crisis and how they came out the other side as a stronger airline.
Additional breakout sessions will include: preparing your company’s crises plan, pitching to opinion editorials and alternative outlets, creating creativity in PR and more.
Make sure to mark your calendar for this half-day workshop and luncheon. Stay tuned for details!
Visitor Comments
Jenny is a fabulous speaker. I heard her at the Bulldog Reporter Media Relations Summit in DC in June. You'll definitely want to attend.
Posted by: Jennifer Wakefield | September 17, 2007 12:47 PM