FPRA Annual Conference: Thanks, Keith Salwoski!
Working behind the scenes at this year's annual conference was a true public relations professional and marketing genius. I'm talking about Keith Salwoski, Director of Public Relations and Chief Storyteller at Gaylord Palms Resort.
Although we never saw Keith on stage or in the spotlight during the conference, he was making things happen to enhance our conference experience.
Things like donating all the food for Monday night's scholarship fundraiser. This allowed all auction and event proceeds to go directly to the Florida Public Relations Education Foundation. Without Keith's donation, the auction would have raised less than half of the $15,500 it made.
Keith also arranged the donation of an amazing Gaylord Palms ICE! package to the live auction. This item helped raise funds for ongoing educational and professional development programs for FPRA members.
Keith was the mastermind behind the ICE! certificates that were distributed to all conference attendees for donation to the local non-profit organization of their choosing. A nice touch and a great way to give back to our local communities.
He also served as a speaker at Tuesday afternoon's student track, sharing his many years of experience with the future leaders of our profession.
These are but a few examples of how Keith reached out to us during the conference. As a member of the Orlando Area Chapter, Keith continually gives back to FPRA and the public relations profession -- and for that we are all extremely grateful.
Thank you, Keith, and thank you to Michelle Smith at Gaylord who worked tirelessly throughout the conference to support Keith.
Visitor Comments
Thank you Keith!!!
Posted by: Wendy Jo Moyer | August 7, 2008 03:49 PM
kudos + a big thanks to Keith for all you did to make conference a great experience at the GP...really appreciate your support of the organization + your many contributions :)
Posted by: amanda forbes | August 7, 2008 03:50 PM
Keith - thank you so much for everything you do to help FPRA!! You have no idea how much it means to be able to pass along the ICE! tickets to a non-profit I work with.
Posted by: Kelly King | August 7, 2008 03:52 PM
Thank you Keith! The food at the scholarship fundraiser was greatly appreciated. Thanks for the ICE! tix too.
Posted by: LauraSK | August 7, 2008 04:09 PM
Keith, thanks so much for giving back to the profession.
Posted by: Cynthia Lambert | August 7, 2008 05:04 PM
Thank you Keith -- You, Michelle, Maria and all at the Gaylord Palms really did an amazing job.
Posted by: Jamie Floer | August 7, 2008 05:50 PM
I hope everyone realizes that Keith has the absolute best title of anyone in Central Florida’s PR community: He is the Gaylord Palms’ Chief Storyteller. (Ask him what that means – you’ll love the answer!)
Keith – We all saw your hard work over the last few days, but the work you put into this conference in the months leading up to it is admirable and remarkable. You are a role model for others in our chapter and in the state association. Many more students will be able to receive college scholarships because of your contributions. Charitable organizations that support Florida’s most vulnerable citizens will raise more money to help those in need because of the Gaylord Palms’ donations. Thank you thank you thank you! Joe
Posted by: Joe Chabus, APR | August 7, 2008 06:04 PM
Keith - thank you so much for your hard work and dedication to FPRA and the PR profession in whole.
I have heard of all the amazing things you have done for our Association and we are so fortunate to have you.
Keep shining and doing good!
Posted by: Lanette Hart, APR, CPRC | August 8, 2008 02:48 PM